Cookie Policy

This page explains the policy for using website cookies on the website www.stinkyinkshop.co.uk. A website operated and owned by Solar Electronics, trading as Stinkyink.com.

What are cookies?

Cookies are simple text files that are stored on your computer or mobile device by a website’s server. Each cookie is unique to your web browser. It will contain some anonymous information such as a unique identifier, the website’s domain name, and some digits and numbers. There are two categories of cookies used on the Stinkyink website:

Necessary cookies:

Necessary cookies enable us to recognise whether you have visited our website before and if you have created an account. This enables you to stay logged in, so you can quickly access your previous orders. In your account we store your name, address, and a record of the products you have ordered from us previously and if you’ve added it your printer model. This makes ordering quicker as you do not need to enter fresh information every time you order and can quickly order the same items you’ve purchased previously. Please be aware that for your added security, Stinkyink does not store any financial information e.g. credit or debit card details, so each time you order you will need to provide that information. As the name suggests this type of cookie is stored for all visits to our website.

Optional cookies:

There are several types of optional cookies and first-time visitors to the website have the choice to either accept or deny their use on the pop-up that appears. Here’s the purpose of each type of optional cookie:

Analytics storage cookies:

These cookies enable us to collect aggregated data for statistical purposes on how our visitors use the website e.g. how visitors found the website and how long they stayed on it. These cookies do not contain personal information such as names and email addresses and are used to help us improve your user experience of the website.

Ad storage cookies:

Advertising cookies are designed to gather information from you on your device to enable relevant advertisements to be targeted based on the websites you have visited.

Personalisation cookies:

This type of cookie gathers information on the preferences of visitors to a website that may include things like a preferred website layout or language settings. Again, this information is not used by Stinkyink currently but may be in the future as personalisation is introduced to our website to enhance the visitor experience.

Functionality cookies:

Functionality cookies enable websites to remember a user's site preferences and choices such as a user name or language for example. As developments are made to the Stinkyink website in the future these may be used but currently, this data is not in use by us.

Security cookies:

This type of cookie relates to aspects of website security including authentication functionality, fraud prevention, and other user protection.

Ad user data cookies:

This cookie sets consent for sending user data related to advertising to Google.

Ad personalisation cookies

This cookie enables Google to provide you with personalised ads based on your website browsing history. For example, if you accept these Cookies on the Stinkyink website you may then see adverts for Stinkyink subsequently.

How to delete cookies?

If you want to restrict or block the cookies that are set by our website, you can do so through your browser settings. Alternatively, you can visit www.internetcookies.com, which contains comprehensive information on how to do this on various browsers and devices. You will find general information about cookies and details on how to delete cookies from your device.

Contacting us

If you have any questions about this policy or Stinkyink’s use of cookies, please email us at sales@stinkyink.com with ‘Cookie query’ in the subject line.

As much as we’d like this page to be about those delicious edible biscuits, it’s not. Cookies in the internet world are tiny text files that get stored on your computer when you visit a website.

They’re found on every website in existence and are crucial to how you interact with the internet. Without them, you’d never store a password or be able to purchase online. Kind of a big deal...

Now, new legislation from the European Union has asked all websites to be fully transparent about the cookies they use, whether it’s a Government website or your mum’s online blog.

So what cookies do Stinkyink use?

The Customer Cookie

You couldn’t actually buy printer ink from us without the use of our main cookie! All this cookie does is store your shopping basket information, and without it, your basket would forever be empty. At no point does this cookie store personal information, such as your name, card details or anything of the sort.

If you decide you’d rather not have this cookie, you will not be able to use our online shop. So, close your browser and give us a call at 0844 414 4141. Ours, and pretty much every online shop, needs a cookie like this to work.

The Optional Stinkyink cookies...

Our Brainy Cookie

This cookie gives us anonymised performance information on our website to help improve it. e.g. 5,000 people saw the Stinkyink.com homepage this morning.

We need this to highlight poor-performing areas of the website. The data shows us problems, we fix them, and everyone can order cartridges again!

Our Quality Cookie

Stinkyink.com didn’t get awesome overnight, and we test lots of new features by creating variations of pages, to see which ones are better.

This cookie is told which test you saw, to make sure you’ll always see the same one, making your life much easier!

Our Inquisitive Cookie

On a few of our pages, you’ll see a small black box pop up asking you a nice question, such as “Can you find what you’re looking for?”

This cookie makes sure the box doesn’t appear everywhere, for everyone, as that’d be incredibly annoying.

Our Clicky Cookie

Our final cookie checks when everyone joins and leaves our website, and what they click while here.

It’s another one of our “find things that are broken”, and groups everyone's anonymous information into big numbers for us to look at and see what’s broken.

All of the cookies listed above are anonymised. We don’t care who you are or what you do on our website, we just want it to work awesomely for you and to provide a great service.

Our Marketing Cookie

We use Bing Universal Event Tracking (“UET”). When you access our web pages through advertisements on Bing Ads, a cookie will be placed on your computer. In addition, a UET tag is integrated into our websites. This is a code used to store pseudonymised data about the use of the website in connection with the cookie. The tag, in combination with the cookie, pseudonymizes data to track what you are doing on our web pages after you click on an ad on Bing Ads. Among other things, the amount of time that has been spent on the website, which areas of the website were accessed and which advertisements you came to the website are recorded. In addition, Microsoft can track your usage behaviour across multiple of your electronic devices through cross-device tracking. The information collected is transmitted to a Microsoft server in the United States. This UET allows us to track the activity on our website and improve our website performance. The data is stored by Microsoft for a maximum of 180 days. You can disable cross-device tracking here.

We use Hotjar in order to better understand our users’ needs and to optimize this service and experience. Hotjar is a technology service that helps us better understand our users’ experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behaviour and their devices. This includes a device's IP address (processed during your session and stored in a de-identified form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), and the preferred language used to display our website. Hotjar stores this information on our behalf in a pseudonymized user profile. Hotjar is contractually forbidden to sell any of the data collected on our behalf.

Let us finish by assuring you that all our cookies are anonymised. We don’t care who you are or what you do on our website, we just want it to work awesomely for you and to provide a great service.

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All inks can be stored for 1 year

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