Why are you talking to me about cookies?
As much as we’d like this page to be about those delicious edible biscuits, it’s not. Cookies in the internet-world are tiny text files that get stored on your computer when you visit a website.
They’re found on every website in existence, and are crucial to how you interact with the internet. Without them you’d never store a password or be able to purchase online. Kind of a big deal...
Now, new legislation from the European Union have asked all websites to be fully transparent about the cookies they use, whether it’s a Government’s website or your mum’s online blog.
So what cookies do Stinkyink use?
The Customer Cookie
You couldn’t actually buy printer ink from us without the use of our main cookie! All this cookie does is store your shopping basket information, and without it your basket would forever be empty. At no point does this cookie store personal information, such as your name, card details or anything of the sort.
If you decide you’d rather not have this cookie, you will not be able to use our online shop. So, close your browser and give us a call on 0844 414 4141. Ours, and pretty much every online shop, needs a cookie like this to work.
The Optional Stinkyink cookies...
Our Brainy Cookie
This cookie gives us anonymised performance information on our website to help improve it. e.g. 5,000 people saw the Stinkyink.com homepage this morning.
We need this to highlight poor performing areas of the website. The data shows us problems, we fix them, and everyone can order cartridges again!
Our Quality Cookie
Stinkyink.com didn’t get awesome overnight, and we test lots of new features by creating variations of pages, to see which ones are better.
This cookie is told which test you saw, to make sure you’ll always see the same one, making your life much easier!
Our Inquisitive Cookie
On a few of our pages you’ll see a small black box pop up asking you a nice question, such as “Can you find what you’re looking for?”
This cookie makes sure the box doesn’t appear everywhere, for everyone, as that’d be incredibly annoying.
Our Clicky Cookie
Our final cookie checks when everyone joins and leaves our website, and what they click while here.
It’s another one of our “find things that are broken”, and groups everyone's anonymous information into big numbers for us to look at and see what’s broken.
All of the cookies listed above are anonymised. We don’t care who you are or what you do on our website, we just want it to work awesomely for you and to provide a great service.
Our Marketing Cookie
We use Bing Universal Event Tracking (“UET”). When you access our web pages through advertisements on Bing Ads, a cookie will be placed on your computer. In addition, a UET tag is integrated on our websites. This is a code used to store pseudonymised data about the use of the website in connection with the cookie. The tag, in combination with the cookie, pseudonymizes data to track what you are doing on our web pages after you click on an ad on Bing Ads. Among other things, the amount of time that has been spent on the website, which areas of the website were accessed and which advertisement you came to the website are recorded. In addition, Microsoft can track your usage behaviour across multiple of your electronic devices through cross-device tracking. The information collected is transmitted to a Microsoft server in the United States. This UET allows us to track activity on our website and improve our website performance. The data is stored by Microsoft for a maximum of 180 days. You can disable cross-device tracking here.
We use Hotjar in order to better understand our users’ needs and to optimize this service and experience. Hotjar is a technology service that helps us better understand our users’ experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behavior and their devices. This includes a device's IP address (processed during your session and stored in a de-identified form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), and the preferred language used to display our website. Hotjar stores this information on our behalf in a pseudonymized user profile. Hotjar is contractually forbidden to sell any of the data collected on our behalf.
Let us finish by assuring you that all our cookies are anonymised. We don’t care who you are or what you do on our website, we just want it to work awesomely for you and to provide a great service.