Ricoh printer ink served up at Barclays ATP World Tour Finals Nov 22, 2011 18:00 by John Sollars
Ricoh printer ink and toner cartridges are being served up to journalists and tour officials at the Barclays ATP World Tour Finals in London.
The manufacturer says it will make document processes at the high profile tennis tournament being staged this week more sustainable.
For instance, Ricoh will assist people involved with the tennis tournament by encouraging them to send documents by email to avoid unnecessary printing, or by printing on both sides. At the end of the tournament, all unavoidable carbon emissions will be offset through carbon credits generated by clean energy projects.
Chas Moloney, director of marketing at Ricoh UK, said: “Our unique approach to sponsorships sees Ricoh teaming up with leading sporting and business organisations, encouraging one another to be the best we can be.
“These partnerships have inspired us to go beyond simply streamlining the document processes at the events we sponsor to make them work more efficiently and effectively, to providing an entirely carbon neutral document management service.
“As a result, the Barclays ATP World Tour Finals demonstrate not only excellence in tennis, but a commitment to excellence in sustainability.”
The involvement with the ATP forms part of Ricoh’s commitment to providing carbon neutral document management to all its sponsorships through its Sustainability Optimisation Programme.
Through this scheme, the firm helps organisations reduce their carbon emission from their printing operations with a five-stage process. This involves analysing the existing carbon footprint, coming up with a new target and a plan to cut emissions, implementing that blueprint, tracking the progress of the carbon reduction activity and then offsetting unavoidable emissions with carbon credits generated by clean energy projects in which Ricoh has invested.
In 2007, Ricoh launched energy-saving printers using GELJET technology, including the Aficio GX 2500. These printers have a maximum energy consumption of less than 35 watts per hour, which is equivalent to that of a fluorescent light. GELJET printer ink is pigment-based with a high viscosity and high penetration, which the firm says enables high-speed duplex printing on plain paper with a picture quality as impressive as laser printers.
Posted by Michael Derges