Laser printer from China ready to launch in Europe Oct 20, 2011 15:36 by John Sollars
The big players Canon, HP, Lexmark (ex IBM), Brother, Epson and of course Xerox have controlled the global printer and copier market over the past 30 years. In a quest to attract the most possible customers, printing industry suppliers have been battling each other to arrive at the lowest possible printer purchase price and have adopted the ‘razor blade’ marketing strategy – sell the printers cheap and make your money on the consumables. They have replaced “value” with “low purchase price” in order to get consumer buyer’s attention and the business buyer has been abandoned in this process.
According to the Chinese the introduction of Pantum has changed that. Based on proprietary core technologies, superior product quality and cost advantages of manufacturing the full range of laser multifunction printer products, Pantum has been immediately accepted into the market. Pantum printers have been shipped to Australia and will be delivered to the U.S. and Europe very soon. The overseas orders have been the first step for Pantum’s internationalization, it is a long road for a Chinese enterprise to become an international brand, but Pantum has made a great start.
Four models of desktop monochrome laser printers were released at this launch event by Seine Technology, amongst which the Pantum P1050/P2050 focus on security and the Pantum P1000/P2000 focus on economic affordability. They are aimed at two different kinds of customers and are custom designed based on these different requirements. The first target customers are government offices and large-medium enterprises. The printers for this audience are designed to emphasize security and reliability. As China’s first and only laser printer with proprietary technology, Pantum aims to provide these users with powerful safeguards.
The second target customer group using laser printers is the small-medium enterprises, schools and home users. The printers for this audience are more focused on economic affordability. Encompassing the entire industry chain from laser toner manufacture to laser printer manufacture, the Pantum laser printer range claims to reduce printing costs by as much as 30%, “making printing more economic and affordable to a wider audience”.
As a premium laser printer Pantum has a much higher workload capability than most others and features low printing cost. At the launch event Seine’s staff said that “with its fluent printing speed and sharp printing image, Pantum can completely fulfill Chinese customers’ requirements on printing quality and speed in the work place.” The main feature of Pantum is its low-cost and low-carbon design. It claims to cut down 30% of the printing cost per page in a work environment, making it suitable for government offices and large-medium enterprises.
Over the next three years the company plan to introduce a comprehensive range of colour and laser multifunction printers