HP Reported to the Federal Trade Commission November 09, 2010 14:32 by Matt Bird

For those readers who know me on a personal level, you know I get frustrated easily. So after my joy at Kodak's ridiculously misleading "save £75 on ink per year" adverts being halted by the Advertising Standards Authority, Christmas really has come early for me with HP's equally outrageous advertisement scheme also in line for the chop.

HP referred to the FTC for misleading advertisements

In case you haven't seen the advertisements in question, HP claimed that HP ink cartridges "provide 65% more pages per cartridge than bargain inks". Certainly raises a snigger around the office when mentioned and I would be remiss in not reminding readers of our own research and findings on claims by HP.

The National Advertising Division (NAD) initially declared HP had not provided enough basis for the claims and that the adverts had some misleading content in them. HP have rejected their conclusions (I really want access to the reasoning), resulting in NAD passing the findings onto the FTC for further review.

Will keep you updated!