HP coming out of Camera production November 12, 2007 09:42 by John Sollars

HP has announced that it will be offloading its digital camera business to a third-party manufacturer.

The company will sustain its brand through the holiday season and will seek out an original equipment manufacturer (OEM) to take over the production and distribution of all HP digital cameras.

The cameras will retain the HP branding, and the company expects to take a $30m charge as a result of the move.

HP said that it will focus on its printer business, and in particular its Print 2.0 campaign. Printers and inks accounted for roughly 25 per cent of HP's $25bn in revenue in the most recent quarter.

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About John Sollars

+John Sollars is the owner and MD of Stinkyink.com. He started the business in 2002 with absolutely no knowledge of how the internet worked - only a burning desire to be in on the cutting edge!. Stinkyink.com has been regularly among the top performing companies in Shropshire as winners and runners up in the Shropshire Chamber of Commerce Best Business competitions. The business has been recognised by both Investors in People (IIP) and also British Standards Institution (BSI) with ISO9001:2008. John is passionate about business and especially small businesses. He is a regular blogger and contributor to blogs about Printing, Small Business and Search Engine Optimisation

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This story was posted on November 12, 2007 09:42 and is filed under HP Ink News and Tips, Printer Ink Information

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